Karl Schulpig

Biography

Posters, trademarks, publicity. Born 25 May 1884. Designed over 300 trademarks during his career, including those for Atlantic-Zigarettenfabrik, (1924) and Vereinigte Spitzenhäuser AG (1927). Died 19 November 1948 at Prettin bei Torgau.

Writings about

  • F.H. Ehmcke, ‘Wahrzeichen – Warenzeichen’ (trademarks), Das Plakat, Feb. 1921, pp. 69-100
  • Fritz Hellwag, ‘Der Briefkopf’ (letterheads), Gg, Jhrg. 1, v. 7 (1924-5), pp. 3-48
  • Walter F. Schubert, ‘Wie eine Schutzmarke entsteht’ (evolution of a trademark), Die Reklame, Sept. (1), 1925, pp. 927-30
  • DdW, 1927
  • H.K. Frenzel(?), ‘Karl Schulpig’, Gg, v. 2, 1928, pp. 2-15
  • Eberhard Holscher, ‘Evolution of a trademark’ (KS’s trademark for Bolle Dairy Co., Berlin), Commercial Art, 1933, XV, pp. 74-5
  • Dr Hauschild, ‘Remarks on the technique of advertising an exhibition’, Buch- und Werbekunst, April 1934, pp. 100-107 plus 8 pp. supplement (KS in supplement)
  • Hans Bockwitz, ‘Junge deutsche Büchkunstler’, AfB, Nov. 1934, pp. 699-784, esp. p. 700
  • Walter Kappes, ‘Karl Schulpig’ (obituary), Graphik, 1950, 8, p. 434
  • E. Hölscher, ‘The eternally young Pelican firm’ (logos, advertisements), Gg, May 1956, pp. 16-25
  • Vollmer, 1958.